What are ethos, pathos, and logos, and how do they appear in persuasive writing?

• A. Ethos refers to the credibility of the writer; pathos appeals to emotion; logos relies on logical reasoning; these elements are rarely used together.
• B. Ethos is credibility, pathos appeals to emotion, logos logic and evidence; authors combine them to persuade.
• C. Ethos concerns colors, pathos concerns numbers, logos concerns fonts.
• D. Ethos is a form of meter; pathos and logos are sound devices.

Answer: (B)